"Who Killed Puck?" was Cloud Cult's first album, written and performed by Craig Minowa in his apartment in Minneapolis. Minowa wrote the storyline of the album as a film prior to writing and recording the music.

The music is as cutting-edge hip as it is earth-minded. The album took 4 long years to create and is a concept album about a person's life, starting moments before conception and following through his struggles to find peace in a world overflowing with commercialism and environmental imbalance.

Upon finishing the album, Minowa came up with the moniker "Cloud Cult" and created Earthology Records in order to manufacture and distribute the album in an environmentally friendly manner.